Heather Henricks : Strengths

End User Insight and Leadership

Applies in-depth understanding of customers' business challenges, practices, needs and requirements to strategy planning, development of product/services offerings and marketing initiatives. Implements customer feedback in product/service features and marketing programs. Uses aggregate customer data to redefine, validate or establish new customer segments and profiles for offerings. Integrates customer segmentation strategy with product/service/ program planning. Analyzes customer profiles and business environments to identify priority customer issues or opportunities. Identifies and recommends priority development initiatives across the customer value creation chain, based on trends in customers' businesses.

Integrated Planning and Delivery

Works with colleagues across the organization to plan and execute coordinated and synergistic marketing initiatives. Proactively qualifies sales leads (e.g., identifies decision makers, determines budget, parameters, pinpoints client needs, etc.). Translates global marketing plans into marketing initiatives for own business, including defining budgets, metrics, and timelines. Establishes cross-group team charters, articulates shared goals, and outlines a common agenda to reinforce integrated marketing and sales efforts. Reengineers work processes and systems to ensure they support/reinforce integrated sales and marketing efforts. Identifies potent new ways to quantify marketing value (e.g., conducts comparative analyses across integrated efforts over time).

Building Partnerships and Ecosystems

Builds the market for technologies through innovative and complementary partnerships. Creates or extends the partner ecosystem for a particular product or initiative. Engages partners in ways to develop more value for both parties in the relationship. Manages multiple, complex partnerships successfully across adjacent businesses. Ensures optimal partner engagement model and team processes.

Interpersonal Skills

Develops and maintains good working relationships with others. Is aware, diplomatic, and tactful in dealing with people from diverse backgrounds.

I just have to tell you once again how super cool your presentation was on Wednesday! Way to go! Thank goodness someone else has a sense of humor and enjoys having a good time at work. Very glad to have you on the WW team and to work with you. Go! Fight! Win!

- Sandra Leduc, US Portal Manager for Partner Marketing, Microsoft Corporation

Creates an organizational climate that supports respect for all individuals and delivers clear feedback to those who fail to support that spirit. Demonstrates keen insight into others, accurately predicting how others will think and behave across a variety of different situations. Consistently builds highly effective interpersonal relationships in business partnering situations.

Building Team Spirit

Develops and maintains productive, effective, high morale teams. Develops extraordinarily productive teams across the organization, inspires accomplishment, and celebrates success. Builds high-powered teams across organizations without creating barriers (e.g., we-they attitude) between the teams. Facilitates high levels of collaboration as needed to achieve business goals and synergy.

Heather Henricks · Email

Portfolio site by Brandego


		End User Insight and Leadership Applies in-depth understanding of customers' business challenges, practices, needs and requirements to strategy planning, development of product/services offerings and marketing initiatives. Implements customer feedback in product/service features and marketing programs. Uses aggregate customer data to redefine, validate or establish new customer segments and profiles for offerings. Integrates customer segmentation strategy with product/service/ program planning. Analyzes customer profiles and business environments to identify priority customer issues or opportunities. Identifies and recommends priority development initiatives across the customer value creation chain, based on trends in customers' businesses. Integrated Planning and Delivery Works with colleagues across the organization to plan and execute coordinated and synergistic marketing initiatives. Proactively qualifies sales leads (e.g., identifies decision makers, determines budget, parameters, pinpoints client needs, etc.). Translates global marketing plans into marketing initiatives for own business, including defining budgets, metrics, and timelines. Establishes cross-group team charters, articulates shared goals, and outlines a common agenda to reinforce integrated marketing and sales efforts. Reengineers work processes and systems to ensure they support/reinforce integrated sales and marketing efforts. Identifies potent new ways to quantify marketing value (e.g., conducts comparative analyses across integrated efforts over time). Building Partnerships and Ecosystems Builds the market for technologies through innovative and complementary partnerships. Creates or extends the partner ecosystem for a particular product or initiative. Engages partners in ways to develop more value for both parties in the relationship. Manages multiple, complex partnerships successfully across adjacent businesses. Ensures optimal partner engagement model and team processes. Interpersonal Skills Develops and maintains good working relationships with others. Is aware, diplomatic, and tactful in dealing with people from diverse backgrounds. I just have to tell you once again how super cool your presentation was on Wednesday! Way to go! Thank goodness someone else has a sense of humor and enjoys having a good time at work. Very glad to have you on the WW team and to work with you. Go! Fight! Win! - Sandra Leduc, US Portal Manager for Partner Marketing, Microsoft Corporation Creates an organizational climate that supports respect for all individuals and delivers clear feedback to those who fail to support that spirit. Demonstrates keen insight into others, accurately predicting how others will think and behave across a variety of different situations. Consistently builds highly effective interpersonal relationships in business partnering situations. Building Team Spirit Develops and maintains productive, effective, high morale teams. Develops extraordinarily productive teams across the organization, inspires accomplishment, and celebrates success. Builds high-powered teams across organizations without creating barriers (e.g., we-they attitude) between the teams. Facilitates high levels of collaboration as needed to achieve business goals and synergy.
		Heather Henricks · Email
	Portfolio site by Brandego