Managed full redesign of MSN Careers (2003) on the MSN.com network, including information architecture and usability studies, to design wire framing and editorial strategy.
Challenge:
To incorporate the business needs of CareerBuilder, a tier-one MSN content partner, in redesign effort.
MSN CareersAction:
- Assessed and balanced needs of external business partners with those of online audiences to implement compelling online marketing communications that deliver measurable business results.
- Designed and executed programming plans for promotions, sponsorships and features.
- Interacted closely with creative teams to develop layout, content, features, design, promotions and landing pages to drive customer retention and loyalty.
Results:
- Redesigned site hit and exceeded all pay-for-performance caps in licensing contracts with content partners.
- Ensured contract extension with CareerBuilder based on outstanding results.
In my meeting with our partner's senior management today, I thought you all would like to know that, in their words, "Heather rocks!" They are very, very appreciative of the way MSN has approached their relationship, managed to their concerns, listened to their needs and, most of all, performed so well in the first 100 days of the relationship. Your day-to-day work definitely sets the tone for the relationship, Heather. Thanks.
- Cory Van Arsdale, General Manager, MSN Business Development, Microsoft Corporation
Heather Henricks · Email